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September 20, 1902


JAMA. 1902;XXXIX(12):702-703. doi:10.1001/jama.1902.02480380038004

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There lies before us a weekly paper published in Cineinnati, under the name of "The Lookout." It is in appearance a medium for advertising proprietary medicine and the worst sort of medical fakers, with sufficient religious matter sandwiched in to allow it to masquerade as a religious paper and under this pretext to gain entrance to the Sunday-schools and homes of unsuspecting people. Although we have been informed that it is the weekly Sunday-school paper of a certain religious sect, this does not appear on the copy which is before us. The number at hand consists of 16 pages, of which a total of 4 pages is occupied by 30 advertisements of the variety indicated. On the fourth page, the second chapter of a serial story is punctuated by two of these advertisements, one of a compound which cures "spring humors." and the other of a wonderful "golden medical discovery,"

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