In a previous issue1 we printed a clipping from a country newspaper which described the new equipment of a certain physician in such accurate terms that we expressed the opinion that the physician had assisted the editor in its construction. A number of correspondents have called our attention to what we are sorry to say is a too evident fact that some—not many we are happy to say—of the medical and surgical leaders of the great medical centers are not averse to similar newspaper notice. Some of our critics enclose newspaper clippings in support of their allegations. As an example, one correspondent calls attention to a two-column notice of the "Latest Triumph of American Surgery" in one of the best-known weekly lay publications of the day, where it appears with the portrait of a triumphant surgeon inserted between a champagne advertisement and others of Nabisco sugar wafers, Beeman's chewing
THE SELF-ADVERTISING PRACTITIONER. JAMA. 1902;XXXIX(20):1261–1262. doi:10.1001/jama.1902.02480460039011
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