In the administration of liquid medicines, eligibility of the preparation is of importance scarcely secondary to that of therapeutic efficacy. With the advent of the elixirs, the former impalatable mixtures and decoctions were made not only more palatable but often even inviting to the other physical senses— odor and color. For about twenty years—1870-1890—the elixirs enjoyed great medical favor, they with the fluid extracts being the chief product of nearly a score of manufacturing pharmacists of national reputation. But like many other good things, the "elixir idea" became a craze; everything desired was presented in this form until drugs of the most repugnant taste, as well as agents of the most incompatible character, were associated in the form of elixirs. As the preference for the elixir rested primarily upon its name, suggestive of something sweet and agreeable, there was much rivalry engendered through the desire to present the
RELATION OF PHARMACY TO THE MEDICAL PROFESSION. JAMA. 1900;XXXV(2):89–91. doi:10.1001/jama.1900.24620280025002
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