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August 25, 1900


JAMA. 1900;XXXV(8):502-503. doi:10.1001/jama.1900.02460340038004

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Mr. Ewing Herbert publishes the Brown County World, at Hiawatha, Kansas, a paper that deserves commendatory mention in every respectable medical journal. Without going into any prior advertising of his course or making, so far as we know, any special religious pretenses, he publishes in a recent issue the following editorial announcement:

"We have at last done what we have wanted to do for many years—thrown out of this paper every advertisement that can be by any chance considered objectionable in any degree. And hereafter we shall print no offensive advertisements.... If persons are ailing they should not hesitate to consult a reputable physician. No medicine acts the same way on different persons. What benefits some harms others. From this time on we will not print advertisements of traveling quack doctors. We want clean advertising matter, or none.... Last year our patent medicine 'ads' amounted to $800. With one dash

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