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Article
November 4, 1899

A CONTEMPORARY ADVERTISES ITSELF.

JAMA. 1899;XXXIII(19):1172. doi:10.1001/jama.1899.02450710054008

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Abstract

One of our esteemed New York contemporaries appears to be using printer's ink extensively in a commercial sense of the term. An apparent advertising editorial has recently been circulating through the secular press calling attention to the "leading organ of the medical profession in America," that has gained a world-wide reputation as the "recognized medium of intercommunication between the profession throughout the world." We were not before aware that English was already the universal language of medicine, though we had hoped it might become the "recognized medium of intercommunication." The editorial goes on to give the advantages and merits generally of this medical newspaper and "most influential of its class." This is probably altogether legitimate, as much so perhaps as sworn publications of circulation, etc., but the method is novel and noteworthy. The one ethical question involved in this case is that of the absolute truth of all these statements. The

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