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Article
May 5, 1900

The Journal's Advertising Policy.

JAMA. 1900;XXXIV(18):1145. doi:10.1001/jama.1900.02460180057021

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Abstract

Toledo, Ohio, April 17, 1900.

To the Editor:  When The Journal's recently announced policy concerning advertising is in full force, the enjoyment I have heretofore gotten out of its perusal will be heightened, because there will be lopped off from it the only disquieting feature which has ever manifested itself. I have always had an antipathy for unethical medical advertisements, possibly from pharisaical inclinations, but then, the antipathy exists nevertheless.My thoughts on the subject of medical advertising have been the same for so long that grooves have been worn so deeply in my gray matter that now I can not change my views. I am in fact a crank on that subject. In consequence of this lifelong habit, whenever I come across a quack advertisement in a religious newspaper, or in any paper which claims to be respectable, I make a note of it, and when I have spare

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