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February 23, 2011

Direct-to-Consumer Advertising With Interactive Internet Media: Global Regulation and Public Health Issues

JAMA. 2011;305(8):824-825. doi:10.1001/jama.2011.203

Direct-to-consumer advertising (DTCA) is legal only in the United States and New Zealand and has been linked with drug overutilization, public health concerns, and higher costs.1 Despite global proscriptions, DTCA is the most rapidly increasing form of pharmaceutical marketing, with approximately $4 billion in US expenditures, outpacing physician marketing and research and development.2