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Hanauer DA, Zheng K, Singer DC, Gebremariam A, Davis MM. Public Awareness, Perception, and Use of Online Physician Rating Sites. JAMA. 2014;311(7):734–735. doi:10.1001/jama.2013.283194
Patients are increasingly turning to online physician ratings, just as they have sought ratings for other products and services. Much of what is known about these sites comes from studies of the ratings left on them.1 Little is known about the public’s awareness and use of online physician ratings, and whether these sites influence decisions about selecting a physician.
In September 2012, we surveyed a nationally representative sample of the US population about their knowledge and use of online ratings for selecting a physician for themselves. The survey used the Internet-based KnowledgePanel (GfK Custom Research North America). Internet-connected computers were provided at no cost to those without access. Pilot testing of the survey was conducted on a separate convenience sample to ensure validity of the questions.
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