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Figure. Kaplan-Meier Estimate of New Drug Survival Without a New Black Box Warning or Withdrawal (Physicians' Desk Reference Changes)
Image description not available.
Table 1. Drugs With a New Black Box Warning, 1975-2000*
Image description not available.
Table 2. Drugs Withdrawn From the Market for Safety Reasons, 1975-2000*
Image description not available.
1.
Lazarou J, Pomeranz B, Corey PN. Incidence of adverse drug reactions in hospitalized patients: a meta-analysis of prospective studies.  JAMA.1998;279:1200-1205.Google Scholar
2.
Brewer T, Colditz G. Postmarketing surveillance and adverse drug reactions: current perspectives and future needs.  JAMA.1999;281:824-829.Google Scholar
3.
Thase ME. How should efficacy be evaluated in randomized clinical trials of treatments for depression?  J Clin Psychiatry.1999;60(suppl 4):23-31.Google Scholar
4.
Wood AJ. Thrombotic thrombocytopenic purpura and clopidogrel: a need for new approaches to drug safety.  N Engl J Med.2000;342:1824-1826.Google Scholar
5.
Wood AJ. The safety of new medicines: the importance of asking the right questions.  JAMA.1999;281:1753-1754.Google Scholar
6.
 How a new policy led to seven deadly drugs.  Los Angeles Times.December 20, 2000:A1.Google Scholar
7.
US General Accounting Office.  FDA Drug Review: Postapproval Risks, 1976-1985. Washington, DC: US General Accounting Office; 1990. Publication GAO/PEMD-90-15.
8.
Bakke OM, Wardell WM, Lasagna L. Drug discontinuations in the United Kingdom and the United States, 1964 to 1983: issues of safety.  Clin Pharmacol Ther.1984;35:559-567.Google Scholar
9.
Bakke OM, Manocchia MA, de Abajo F, Kaitlin KI, Lasagna L. Drug safety discontinuations in the United Kingdom, the United States, and Spain from 1974 through 1993: a regulatory perspective.  Clin Pharmacol Ther.1995;58:108-117.Google Scholar
10.
 Physicians' Desk Reference. 29th ed. Montvale, NJ; Medical Economics Co; 1975.
11.
 Physicians' Desk Reference. 30th ed. Montvale, NJ: Medical Economics Co; 1976.
12.
 Physicians' Desk Reference. 31st ed. Montvale, NJ: Medical Economics Co; 1977.
13.
 Physicians' Desk Reference. 32nd ed. Montvale, NJ: Medical Economics Co; 1978.
14.
 Physicians' Desk Reference. 33rd ed. Montvale, NJ: Medical Economics Co; 1979.
15.
 Physicians' Desk Reference. 34th ed. Montvale, NJ: Medical Economics Co; 1980.
16.
 Physicians' Desk Reference. 35th ed. Montvale, NJ: Medical Economics Co; 1981.
17.
 Physicians' Desk Reference. 36th ed. Montvale, NJ: Medical Economics Co; 1982.
18.
 Physicians' Desk Reference. 37th ed. Montvale, NJ: Medical Economics Co; 1983.
19.
 Physicians' Desk Reference. 38th ed. Montvale, NJ: Medical Economics Co; 1984.
20.
 Physicians' Desk Reference. 39th ed. Montvale, NJ: Medical Economics Co; 1985.
21.
 Physicians' Desk Reference. 40th ed. Montvale, NJ: Medical Economics Co; 1986.
22.
 Physicians' Desk Reference. 41st ed. Montvale, NJ: Medical Economics Co; 1987.
23.
 Physicians' Desk Reference. 42nd ed. Montvale, NJ: Medical Economics Co; 1988.
24.
 Physicians' Desk Reference. 43rd ed. Montvale, NJ: Medical Economics Co; 1989.
25.
 Physicians' Desk Reference. 44th ed. Montvale, NJ: Medical Economics Co; 1990.
26.
 Physicians' Desk Reference. 45th ed. Montvale, NJ: Medical Economics Co; 1991.
27.
 Physicians' Desk Reference. 46th ed. Montvale, NJ: Medical Economics Co; 1992.
28.
 Physicians' Desk Reference. 47th ed. Montvale, NJ: Medical Economics Co; 1993.
29.
 Physicians' Desk Reference. 48th ed. Montvale, NJ: Medical Economics Co; 1994.
30.
 Physicians' Desk Reference. 49th ed. Montvale, NJ: Medical Economics Co; 1995.
31.
 Physicians' Desk Reference. 50th ed. Montvale, NJ: Medical Economics Co; 1996.
32.
 Physicians' Desk Reference. 51st ed. Montvale, NJ: Medical Economics Co; 1997.
33.
 Physicians' Desk Reference. 52nd ed. Montvale, NJ: Medical Economics Co; 1998.
34.
 Physicians' Desk Reference. 53rd ed. Montvale, NJ: Medical Economics Co; 1999.
35.
 Physicians' Desk Reference. 54th ed. Montvale, NJ: Medical Economics Co; 2000.
36.
 Proposed rules,  65 Federal Register.81081 (2000). Available at: http://www.fda.gov/OHRMS/DOCKETS/98fr/122200a.htm. Accessed August 13, 2001.Google Scholar
37.
Hayes T. The Food and Drug Administration's regulation of drug labeling, advertising, and promotion: looking back and looking ahead.  Clin Pharmacol Ther.1998;63:607-616.Google Scholar
38.
Merrill RA. Modernizing the FDA: an incremental revolution.  Health Aff (Millwood).1999;18:96-111.Google Scholar
39.
 US-Approved Drugs Data Set [database online]. Boston, Mass: Tufts Center for the Study of Drug Development; 2001.
40.
 Not Available  63 Federal Register.195 (1998) (codified at 21 CFR §216).Google Scholar
41.
 Additions to the list of drug products that have been withdrawn or removed from the market for reasons of safety or effectiveness. Available at: http://www.fda.gov/cder/fdama/pcwdlist.txt. Accessed August 13, 2001.
42.
 CDER report to the nation: 1999. Available at: http://www.fda.gov/cder/reports/rtn99-3.htm. Accessed August 13, 2001.
43.
 CDER Report to the nation: 2000. http://www.fda.gov/cder/reports/RTN2000/RTN2000-3.HTM. Accessed August 13, 2001.
44.
 Definitions. Available at: http://www.fda.gov/cder/da/da.htm#definitions. Accessed August 13, 2001.
45.
 Licensed establishments and products. Available at: http://www.fda.gov/cber/ep/part3.htm. Accessed August 13, 2001.
46.
Beach JE, Faich GA, Bormel FG, Sasinowski FJ. Black box warnings in prescription drug labeling: results of a survey of 206 drugs.  Food Drug Law J.1998;53:403-411.Google Scholar
47.
 Food and Drugs: Labeling, 21 CFR §201 (2001).
48.
Cohen JS, Insel PA. The Physicians' Desk Reference: problems and possible improvements.  Arch Intern Med.1996;156:1375-1380.Google Scholar
49.
Mullen WH, Anderson IB, Kim SY, Blanc PD, Olson KR. Incorrect overdose management advice in the Physicians' Desk Reference Ann Emerg Med.1997;29:255-261.Google Scholar
50.
Cohen JS. Adverse drug effects, compliance, and initial doses of antihypertensive drugs recommended by the Joint National Committee vs the Physicians' Desk Reference Arch Intern Med.2001;161:880-885.Google Scholar
51.
Thase ME. How should efficacy be evaluated in randomized clinical trials of treatments for depression?  J Clin Psychiatry.1999;60(suppl 4):23-31.Google Scholar
52.
Lurie P, Sasich LD. Safety of FDA-approved drugs.  JAMA.1999;282:2297-2298.Google Scholar
53.
Peay MY, Peay ER. The role of commercial sources in the adoption of a new drug.  Soc Sci Med.1988;26:1183-1189.Google Scholar
54.
Stross JK. Information sources and clinical decisions.  J Gen Intern Med.1987;2:155-159.Google Scholar
55.
Jones MI, Greenfield SM, Bradley CP. Prescribing new drugs: qualitative study of influences on consultants and general practitioners.  BMJ.2001;323:378-381.Google Scholar
56.
Basara LR. The impact of a direct-to-consumer prescription medication advertising campaign on new prescription volume.  Drug Information J.1996;30:715-729.Google Scholar
57.
 Pushing pills with piles of money: Merck and Pharmacia in arthritis drug battle.  New York Times.October 5, 2000:C1.Google Scholar
58.
Hurwitz MA, Caves RE. Persuasion or information? promotion and the shares of brand name and generic pharmaceuticals.  J Law Econ.1988;31:299-320.Google Scholar
59.
Murphy MN, Smith MC, Juergens JP. The synergic impact of promotion intensity and therapeutic novelty on market performance of prescription drug products.  J Drug Issues.1992;22:305-316.Google Scholar
60.
 The drug industry's performance in finishing postmarketing research (phase IV) studies: a Public Citizen's health research group report. Available at: http://www.citizen.org/hrg/publications/1520.htm. Accessed June 11, 2001.
Original Contribution
May 1, 2002

Timing of New Black Box Warnings and Withdrawals for Prescription Medications

Author Affiliations

Author Affiliations: Department of Medicine, Cambridge Hospital and Harvard Medical School, Cambridge, Mass (Drs Lasser, Allen, Woolhandler, Himmelstein, and Bor); and Public Citizen Health Research Group, Washington, DC (Dr Wolfe).

JAMA. 2002;287(17):2215-2220. doi:10.1001/jama.287.17.2215
Abstract

Context Recently approved drugs may be more likely to have unrecognized adverse drug reactions (ADRs) than established drugs, but no recent studies have examined how frequently postmarketing surveillance identifies important ADRs.

Objective To determine the frequency and timing of discovery of new ADRs described in black box warnings or necessitating withdrawal of the drug from the market.

Design and Setting Examination of the Physicians' Desk Reference for all new chemical entities approved by the US Food and Drug Administration between 1975 and 1999, and all drugs withdrawn from the market between 1975 and 2000 (with or without a prior black box warning).

Main Outcome Measures Frequency of and time to a new black box warning or drug withdrawal.

Results A total of 548 new chemical entities were approved in 1975-1999; 56 (10.2%) acquired a new black box warning or were withdrawn. Forty-five drugs (8.2%) acquired 1 or more black box warnings and 16 (2.9%) were withdrawn from the market. In Kaplan-Meier analyses, the estimated probability of acquiring a new black box warning or being withdrawn from the market over 25 years was 20%. Eighty-one major changes to drug labeling in the Physicians' Desk Reference occurred including the addition of 1 or more black box warnings per drug, or drug withdrawal. In Kaplan-Meier analyses, half of these changes occurred within 7 years of drug introduction; half of the withdrawals occurred within 2 years.

Conclusions Serious ADRs commonly emerge after Food and Drug Administration approval. The safety of new agents cannot be known with certainty until a drug has been on the market for many years.

Adverse drug reactions (ADRs) are believed to be a leading cause of death in the United States.1 Prior to approval, drugs are studied in selected populations2,3 for limited periods, possibly contributing to an increased risk of ADRs after approval. Pharmaceutical companies frequently market new drugs heavily to both patients and clinicians before the full range of ADRs is ascertained. Inadequate clinician reporting may delay detection of postmarketing ADRs; less than 10% of all ADRs are estimated to be reported to MEDWATCH,4 the Food and Drug Administration's (FDA's) voluntary postmarketing reporting system.

Patient exposure to new drugs with unknown toxic effects may be extensive. Nearly 20 million patients in the United States took at least 1 of the 5 drugs withdrawn from the market between September 1997 and September 1998.5 Three of these 5 drugs were new, having been on the market for less than 2 years. Seven drugs approved since 1993 and subsequently withdrawn from the market have been reported as possibly contributing to 1002 deaths.6 For example, cisapride was approved for the treatment of a benign condition, nocturnal gastroesophageal reflux in adults. After its introduction, many pediatricians prescribed the drug to infants with gastric reflux, 24 of whom were reported to have died.6

Should clinicians hesitate to prescribe newly approved drugs? Few data are available on how frequently serious ADRs are discovered after drug introduction. Previous studies examining drug labeling changes have found high rates of undetected postapproval risks7 with low rates of subsequent drug withdrawal.8,9 However, no study has analyzed changes in the Physicians' Desk Reference,10-35 the most commonly used source of labeling information.36 We analyzed the incidence of new black box warnings in the Physicians' Desk Reference from 1975 to 2000, a marker of the most serious ADRs, and used survival analyses to determine the course of their discovery. We also calculated the frequency and timing of drug withdrawals over this period.

Methods
Data Sources and Definitions

We chose the study period 1975-2000 because it corresponds with the FDA's modern era of drug surveillance.37,38 We obtained a list of drugs approved from 1975-1999 from the Tufts Center for the Study of Drug Development.39 (Drugs approved in 2000 were excluded because none appear in the other data source for the study, the year 2000 Physicians' Desk Reference,34 which was released in November 1999.) We used the drug approval date to approximate the date the drug was first marketed. We compiled a list of drugs withdrawn for safety reasons from a Federal Register notice40 published in 1998 and from information on the FDA Web site about drug withdrawals between 1998 and 2000.41-43 We defined a drug as "withdrawn for safety reasons" if the drug removal was initiated by the FDA for safety reasons or if the manufacturer voluntarily withdrew it from the market following the identification of life-threatening ADRs.

We included all drugs that the FDA defined as new molecular entities (ie, an active ingredient that had never been marketed in the United States).44 We excluded over-the-counter medications, diagnostic agents, and biologics (defined as any drug approved through the FDA's Center for Biologics Evaluation and Research45). We included drugs initially available by prescription that subsequently became available over-the-counter (eg, cimetidine).

We identified black box warnings through a manual search of all 26 annual volumes of the Physicians' Desk Reference between 1975 and 2000.10-35 The Physicians' Desk Reference, an annual compendium of the FDA-approved professional product labeling for selected drugs, is released in November of the year before its cover date. Black box warnings are prominently displayed in the Physicians' Desk Reference to alert practitioners to serious risks.46 According to the Federal Register,

Special problems, particularly those that may lead to death or serious injury, may be required by the Food and Drug Administration to be placed in a prominently displayed box. The boxed warning ordinarily shall be based on clinical data, but serious animal toxicity may also be the basis of a boxed warning in the absence of clinical data.47

We excluded black box warnings that were present when a drug first appeared in the Physicians' Desk Reference. We also excluded black box warnings that a drug should be administered by a qualified physician, as this warning may not indicate a new ADR. We defined a Physicians' Desk Reference change as either the addition of 1 or more black box warnings per drug or the withdrawal of a drug.

Analysis

For drugs that had a black box warning in the 2000 Physicians' Desk Reference, we examined earlier editions of the Physicians' Desk Reference to determine when the black box warning first appeared. If a drug did not have a black box warning in the Physicians' Desk Reference in which it first appeared, we measured the time (rounded to the nearest month) that elapsed between the approval date and the year of the first Physicians' Desk Reference in which a black box warning appeared. We approximated the exact date of the Physicians' Desk Reference year as January 1 of its cover year. We similarly measured the time from approval to withdrawal for drugs withdrawn for safety reasons.

We calculated the proportion of all new drugs that acquired a new black box warning or withdrawal from the market for safety reasons. For drugs that acquired multiple black box warnings, we counted each warning as a separate event. For withdrawn drugs that had a black box warning prior to withdrawal, we counted 2 separate events in the analysis of Physicians' Desk Reference changes, and counted only the withdrawal date in the analysis of time until withdrawal. We calculated the time that elapsed before 50% of eventual drug withdrawals took place, and the time that elapsed before 50% of all Physicians' Desk Reference changes were made. We also analyzed the content of the black box warnings and the reasons for withdrawal according to the type of toxicity.

Statistical Methods

We used the SAS statistical package (Version 8; SAS Institute, Cary, NC) for frequency analysis, and the Lifetest procedure to calculate Kaplan-Meier survival curves for censored failure-time data. We used Kaplan-Meier survival curves to estimate a drug's "survival" (without reaching the end point of a new black box warning and/or withdrawal from the market) over the study period, taking into account the fact that drugs are on the market for varying periods (some briefly). We censored those drugs that had not reached the end point in question at the time of the analysis.

Results

Five hundred forty-eight new chemical entities were approved from 1975-1999. Of these, 56 (10.2%) drugs acquired a new black box warning or were withdrawn from the market. In Kaplan-Meier analyses, the estimated probability of a new drug acquiring black box warnings or being withdrawn from the market over 25 years was 20% (Figure 1).

Forty-five drugs (8.2%) acquired 1 or more black box warnings that were not present when the drug was approved (Table 1a). Sixteen drugs (2.9%) approved between 1975 and 2000 were withdrawn from the market between 1975 and 2000; 5 had acquired a black box warning prior to withdrawal (Table 2). In Kaplan-Meier analyses, new drugs had a 4% probability of being withdrawn from the market over the study period. Half of withdrawals occurred within 2 years following the drug's introduction. There were 81 changes in the Physicians' Desk Refer ence during the study period. In Kaplan-Meier analyses, 50% of these changes occurred within 7 years following drug introduction. Physicians' Desk Reference changes were most commonly made for hepatic toxicity (n = 15 [19%]), hematologic toxicity (n = 13 [16%]), cardiovascular toxicity (n = 17 [21%]), and risk in pregnancy (n = 9 [11%]).

We noted several inconsistencies among Physicians' Desk Reference safety warnings. The Physicians' Desk Reference entries for the β-blockers timolol maleate, atenolol, and metoprolol contained black box warnings indicating that abrupt discontinuation of the drug could exacerbate coronary artery disease. However, the entries for the β-blockers carteolol hydrochloride, penbutolol sulfate, and bisoprolol fumarate had no such warning. We also observed asynchronous appearances of black box warnings among drugs of the same class. Timolol obtained a black box warning in 1983, while metoprolol and atenolol obtained the same warning in 1985 and 1987, respectively. Similarly, the combination drug triamterene-hydrochlorothiazide obtained a black box warning for hyperkalemia in 1989, while triamterene obtained this warning in 1991. Finally, ketoconazole obtained a black box warning for a life-threatening drug interaction with terfenadine in the 1993 Physicians' Desk Reference, while terfenadine did not have a comparable warning until 1994.

Comment

Many serious ADRs are discovered only after a drug has been on the market for years. Only half of newly discovered serious ADRs are detected and documented in the Physicians' Desk Reference within 7 years after drug approval. Our definition of a serious ADR was conservative, since it was limited to Physicians' Desk Reference black box warnings. We did not consider other labeling changes such as bolded warnings without boxes, "Dear Health Care Professional" letters, or case reports in the medical literature. Our finding that half of all drug withdrawals occurred within 2 years is consistent with previous research,9 as is our documentation of potentially dangerous inconsistencies in the Physicians' Desk Reference.48-50

Why are so many ADRs brought to light only after drug approval? Premarketing drug trials are often underpowered to detect ADRs,2,51 and have limited follow-up. In some cases, drugs are approved despite identification of serious ADRs in premarketing trials.52 For instance, alosetron hydrochloride was reported to be associated with ischemic colitis prior to its approval, and grepafloxacin hydrochloride was approved despite reports of QT prolongation and 2 possible deaths.6 Both were subsequently withdrawn from the market because of these adverse events. Some drugs represent a significant advance over existing drugs in the reduction of morbidity and mortality and warrant use despite limited experience. However, the drugs that do not represent a significant advance should be considered second-line drugs until their safety profile is better known.

Despite limited knowledge about the safety of new drugs, their market uptake and sales volume may be explosive. The pharmaceutical industry promotes the early use of new drugs, and influences physicians' adoption of such drugs.53-55 Direct-to-consumer drug advertising also generates a high volume of new drug prescriptions.56 Drug firms may rush new drugs to market because of concerns about patent life, a desire to mold prescribing habits prior to the market entry of competitors, and hopes for a fast "ramp-up" in sales that will encourage investors and increase stock prices.57-59 New drug safety may be further compromised by the apparent failure by drug companies to conduct postmarketing (phase 4) studies, which are required by the FDA when a safety question arises during the preapproval period.6,60

Given the frequent introduction of drugs for which new serious adverse events are discovered, the FDA should consider raising its threshold for approving new drugs when safe, effective therapies already exist, or when the new drug treats a benign condition. Postmarketing surveillance should be completed, analyzed, and disseminated to physicians. The date of drug approval should be prominently included in drug labeling, and changes in labeling should be highlighted and dated. Furthermore, when a serious ADR is discovered, labeling of all drugs in the same class should be reviewed if a class effect is suspected.

Based on our results and those of others,7 clinicians should avoid using new drugs when older, similarly efficacious agents are available. Patients who must use new drugs should be informed of the drug's limited experience and safety record, and be observed for possible hepatic, hematologic, or cardiac toxicity. Clinicians should report ADRs to MEDWATCH, the voluntary reporting system. Given the inadequacy of clinician reporting of ADRs, other reporting methods such as patient-initiated reporting should be explored. Innovative new therapies are important, but when safe and effective therapies already exist, any new drug should be considered a black box.

References
1.
Lazarou J, Pomeranz B, Corey PN. Incidence of adverse drug reactions in hospitalized patients: a meta-analysis of prospective studies.  JAMA.1998;279:1200-1205.Google Scholar
2.
Brewer T, Colditz G. Postmarketing surveillance and adverse drug reactions: current perspectives and future needs.  JAMA.1999;281:824-829.Google Scholar
3.
Thase ME. How should efficacy be evaluated in randomized clinical trials of treatments for depression?  J Clin Psychiatry.1999;60(suppl 4):23-31.Google Scholar
4.
Wood AJ. Thrombotic thrombocytopenic purpura and clopidogrel: a need for new approaches to drug safety.  N Engl J Med.2000;342:1824-1826.Google Scholar
5.
Wood AJ. The safety of new medicines: the importance of asking the right questions.  JAMA.1999;281:1753-1754.Google Scholar
6.
 How a new policy led to seven deadly drugs.  Los Angeles Times.December 20, 2000:A1.Google Scholar
7.
US General Accounting Office.  FDA Drug Review: Postapproval Risks, 1976-1985. Washington, DC: US General Accounting Office; 1990. Publication GAO/PEMD-90-15.
8.
Bakke OM, Wardell WM, Lasagna L. Drug discontinuations in the United Kingdom and the United States, 1964 to 1983: issues of safety.  Clin Pharmacol Ther.1984;35:559-567.Google Scholar
9.
Bakke OM, Manocchia MA, de Abajo F, Kaitlin KI, Lasagna L. Drug safety discontinuations in the United Kingdom, the United States, and Spain from 1974 through 1993: a regulatory perspective.  Clin Pharmacol Ther.1995;58:108-117.Google Scholar
10.
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37.
Hayes T. The Food and Drug Administration's regulation of drug labeling, advertising, and promotion: looking back and looking ahead.  Clin Pharmacol Ther.1998;63:607-616.Google Scholar
38.
Merrill RA. Modernizing the FDA: an incremental revolution.  Health Aff (Millwood).1999;18:96-111.Google Scholar
39.
 US-Approved Drugs Data Set [database online]. Boston, Mass: Tufts Center for the Study of Drug Development; 2001.
40.
 Not Available  63 Federal Register.195 (1998) (codified at 21 CFR §216).Google Scholar
41.
 Additions to the list of drug products that have been withdrawn or removed from the market for reasons of safety or effectiveness. Available at: http://www.fda.gov/cder/fdama/pcwdlist.txt. Accessed August 13, 2001.
42.
 CDER report to the nation: 1999. Available at: http://www.fda.gov/cder/reports/rtn99-3.htm. Accessed August 13, 2001.
43.
 CDER Report to the nation: 2000. http://www.fda.gov/cder/reports/RTN2000/RTN2000-3.HTM. Accessed August 13, 2001.
44.
 Definitions. Available at: http://www.fda.gov/cder/da/da.htm#definitions. Accessed August 13, 2001.
45.
 Licensed establishments and products. Available at: http://www.fda.gov/cber/ep/part3.htm. Accessed August 13, 2001.
46.
Beach JE, Faich GA, Bormel FG, Sasinowski FJ. Black box warnings in prescription drug labeling: results of a survey of 206 drugs.  Food Drug Law J.1998;53:403-411.Google Scholar
47.
 Food and Drugs: Labeling, 21 CFR §201 (2001).
48.
Cohen JS, Insel PA. The Physicians' Desk Reference: problems and possible improvements.  Arch Intern Med.1996;156:1375-1380.Google Scholar
49.
Mullen WH, Anderson IB, Kim SY, Blanc PD, Olson KR. Incorrect overdose management advice in the Physicians' Desk Reference Ann Emerg Med.1997;29:255-261.Google Scholar
50.
Cohen JS. Adverse drug effects, compliance, and initial doses of antihypertensive drugs recommended by the Joint National Committee vs the Physicians' Desk Reference Arch Intern Med.2001;161:880-885.Google Scholar
51.
Thase ME. How should efficacy be evaluated in randomized clinical trials of treatments for depression?  J Clin Psychiatry.1999;60(suppl 4):23-31.Google Scholar
52.
Lurie P, Sasich LD. Safety of FDA-approved drugs.  JAMA.1999;282:2297-2298.Google Scholar
53.
Peay MY, Peay ER. The role of commercial sources in the adoption of a new drug.  Soc Sci Med.1988;26:1183-1189.Google Scholar
54.
Stross JK. Information sources and clinical decisions.  J Gen Intern Med.1987;2:155-159.Google Scholar
55.
Jones MI, Greenfield SM, Bradley CP. Prescribing new drugs: qualitative study of influences on consultants and general practitioners.  BMJ.2001;323:378-381.Google Scholar
56.
Basara LR. The impact of a direct-to-consumer prescription medication advertising campaign on new prescription volume.  Drug Information J.1996;30:715-729.Google Scholar
57.
 Pushing pills with piles of money: Merck and Pharmacia in arthritis drug battle.  New York Times.October 5, 2000:C1.Google Scholar
58.
Hurwitz MA, Caves RE. Persuasion or information? promotion and the shares of brand name and generic pharmaceuticals.  J Law Econ.1988;31:299-320.Google Scholar
59.
Murphy MN, Smith MC, Juergens JP. The synergic impact of promotion intensity and therapeutic novelty on market performance of prescription drug products.  J Drug Issues.1992;22:305-316.Google Scholar
60.
 The drug industry's performance in finishing postmarketing research (phase IV) studies: a Public Citizen's health research group report. Available at: http://www.citizen.org/hrg/publications/1520.htm. Accessed June 11, 2001.
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