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Comment & Response
January 2016

Association of Google Search Volume Index Peaks for Skin Cancer With Skin Cancer Awareness Month

Author Affiliations
  • 1Department of Dermatology, Perelman School of Medicine, University of Pennsylvania, Philadelphia
  • 2Florida Center for Dermatology, PA, Saint Augustine
JAMA Dermatol. 2016;152(1):113. doi:10.1001/jamadermatol.2015.3814

To the Editor I read with great interest the article by Bloom et al1 on the use of Google Trends to assess the US population’s interest in skin cancer. The authors should be commended for presenting this novel methodology as an approach to assessing patient interest in skin cancer, and for examining the putative relationship between the search volume index (SVI) and melanoma outcomes.

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