Skin cancer is diagnosed in more than 1.5 million Americans each year. Alarmingly, this staggering number is projected to continue to grow. Although some controversy exists about the cause of skin cancer, it is well accepted that excessive exposure to solar UV radiation is the major cause. As such, skin cancers are arguably the most easily preventable and treatable of all neoplasms. Nevertheless, public perception of skin cancer, which tends to trivialize the disease, remains notoriously recalcitrant to change.
Poochareon VN, Cockerell CJ. The War Against Skin Cancer: The Time for Action Is Now. Arch Dermatol. 2005;141(4):499–501. doi:10.1001/archderm.141.4.499
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