In this month’s ARCHIVES, Naylor and Robinson1 conclude,
Unfortunately, it seems likely that a significant percentage of the population will continue to ignore our recommendations for minimizing lifetime UV exposure and, worse, that a substantial number will continue to intentionally seek UV exposure for the purpose of cosmetic tanning.
Hillhouse J, Turrisi R. Skin Cancer Risk Behaviors: A Conceptual Framework for Complex Behavioral Change. Arch Dermatol. 2005;141(8):1028–1031. doi:10.1001/archderm.141.8.1028
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