With accelerating tempo through advertising, articles, and pitch of detailmen, dermatologists are being encouraged to sell nonprescription skin care products in their offices. As recently as January 1998, in the Dermatology Times, Lewis1 offered this advice to dermatologists:
Offering a skin care line builds patients' trust, adds to the bottom line. Although pricing may vary, most companies suggest a 100% mark-up, and some products can be priced at a 200% to 300% mark-up. Keep your prices fair so patients do not comparison shop.
Miller RC. Dermatologists Should Guard Their Patients' Purse, Not Pick Their Pockets! Arch Dermatol. 1999;135(3):255–256. doi:10.1001/archderm.135.3.255
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