Synthetic detergents have been on the market since the 30's, but it has been only during the past eight years that their sales and use by housewives have actually skyrocketed. At this writing, one of the largest advertisers in America is a company which specializes in the production of soaps and detergents, with its main emphasis having been focused on the latter ever since the finish of World War II. Probably not one housewife in this country is unfamiliar with such slogans as "TIDE's in; dirt's out"; "VEL is MarVELous"; or "JOY is `a Joy'." Still, as has been recently reflected in the advertising emphasis of some other synthetic detergents, the manufacturers themselves recognize, or at times imply, that with this increased use of the detergents there has also resulted a certain number of cases of what is loosely termed "detergent burn" or "detergent dermatitis." It was my thought
MORRIS GE. Synthetic Detergents: Their Chemical and Dermatological Aspects. AMA Arch Derm. 1955;72(1):43–46. doi:10.1001/archderm.1955.03730310045008
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