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March 1977

Side Effects of Bounce-Reply

Author Affiliations

Procter & Gamble Company Cincinnati

Arch Dermatol. 1977;113(3):376-377. doi:10.1001/archderm.1977.01640030122030

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In Reply.—  We appreciate the opportunity to place added perspective on the Letters to the Editor in this issue that refer to our Bounce fabric softener. We discussed the cases cited in these letters with the physicians involved and have urged their participation in follow-up diagnostic patch or cautious reuse testing to determine whether there indeed exists a cause and effect relationship.Bounce was heavily advertised during its marketing introduction, and free samples were distributed to a large percentage of US households. It has been our repeated experience that during such market introduction of any new product, some consumers and physicians will associate its use with personal problems that develop due to other causes. However, diagnoses from personal histories alone become much more difficult, because a high percentage of patients seen during this introductory period will report the new product as the only new item they have used.Dr Hazelrigg

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