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Invited Commentary
August 12/26, 2013

Low “T” as in “Template”: How to Sell Disease

Author Affiliations
  • 1VA Outcomes Group, Department of Veterans Affairs Medical Center, White River Junction, Vermont
  • 2Center for Medicine and the Media, Dartmouth Institute for Health Policy and Clinical Practice
  • 3Norris Cotton Cancer Center, Lebanon, New Hampshire

Copyright 2013 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.

JAMA Intern Med. 2013;173(15):1460-1462. doi:10.1001/jamainternmed.2013.7579

A man on TV is selling me a miracle cure that will keep me young forever. It’s called Androgel…for treating something called Low T, a pharmaceutical company–recognized condition affecting millions of men with low testosterone, previously known as getting older.

The Colbert Report,1 December 2012

Mr Ferguson, a healthy 55-year-old man without active problems, is in your office for his annual checkup. He tells you that he has no problems and feels fine.