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Invited Commentary
August 12/26, 2013

Low “T” as in “Template”: How to Sell Disease

Author Affiliations
  • 1VA Outcomes Group, Department of Veterans Affairs Medical Center, White River Junction, Vermont
  • 2Center for Medicine and the Media, Dartmouth Institute for Health Policy and Clinical Practice
  • 3Norris Cotton Cancer Center, Lebanon, New Hampshire
JAMA Intern Med. 2013;173(15):1460-1462. doi:10.1001/jamainternmed.2013.7579

A man on TV is selling me a miracle cure that will keep me young forever. It’s called Androgel…for treating something called Low T, a pharmaceutical company–recognized condition affecting millions of men with low testosterone, previously known as getting older.

The Colbert Report,1 December 2012

Mr Ferguson, a healthy 55-year-old man without active problems, is in your office for his annual checkup. He tells you that he has no problems and feels fine.

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    1 Comment for this article
    The Medical-Industrial Complex
    Michael Mundorff | Primary Children's Medical Center

    Why can't anyone and everyone make testosterone topical gels, driving most of the profit motive out of the system? Testosterone is not a patentable chemical entity, nor is whatever topical vehicle is used for its delivery -- or at least shouldn't be. (The gel ingredients are not specified in the full prescribing information.)

    CONFLICT OF INTEREST: None Reported
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