Colonoscopy, a poster child for the opacity of medical costs, is performed more than 15 million times a year in the United States. The procedure is simultaneously invasive, effective, feared, costly, cost-effective, and well accepted. In some areas, however, charges can vary more than 10-fold for the same services, from approximately $500 to more than $8000.1,2
Lieberman D, Allen J. New Approaches to Controlling Health Care Costs: Bending the Cost Curve for Colonoscopy. JAMA Intern Med. 2015;175(11):1789–1791. doi:https://doi.org/10.1001/jamainternmed.2015.4594
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