Step by step, efforts to counter the marketing of the tobacco industry have helped to chip away at our nation’s smoking habit. From 1970 to 2014, average taxes on cigarettes rose from $0.18 to $2.29,1 substantially raising the price of a pack of cigarettes. Clean indoor air laws for public spaces, now in place in most states (although the exact venues covered vary), protect people from second-hand smoke and denormalize smoking. Antitobacco media campaigns such as the Centers for Disease Control and Prevention’s Tips From Former Smokers campaign, by changing perceptions of smoking, are cost-effective in persuading smokers to quit. And in those countries that allow them, graphic pack warnings and plain packaging are reducing smoking initiation among youth and increasing quit attempts by smokers.
Bettigole C, Farley TA. Retail Stores and the Fight Against Tobacco—Following the Money. JAMA Intern Med. 2016;176(10):1520–1521. doi:10.1001/jamainternmed.2016.4544
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