In Reply We thank Fralick and colleagues and Novack and colleagues for their thoughtful response to our Invited Commentary.1 The Choosing Wisely campaign is an important movement in medicine in the United States, and we applaud the authors of the Choosing Wisely campaign for its success. The campaign’s effects clearly extend beyond mere conversation to promote value as a central tenet of the medical profession.
Parks AL, O'Malley PG. Applying Academic Detailing and Process Change to Promote Choosing Wisely—Reply. JAMA Intern Med. 2017;177(2):283. doi:10.1001/jamainternmed.2016.8512
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