In Reply We agree with Dr Cohen and colleagues about the importance of measuring taste and consumption. We also agree that work should be done to upgrade the preparation of healthy foods. The ultimate taste and experience of any food is a synergy of quality ingredients, their preparation, and one’s mindset about those foods.1,2 Thus, improving consumption is best achieved by changing both our negative mindsets about healthy foods and the preparation of the foods themselves.
Turnwald BP, Boles DZ, Crum AJ. Selection Does Not Equate Consumption—Reply. JAMA Intern Med. 2017;177(12):1875–1876. doi:10.1001/jamainternmed.2017.6728
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