Australia was the first country to implement tobacco plain packaging (Figure). Announced in April 2010, enacted in November 2011, and fully implemented in December 2012, the plain-packaging laws require all tobacco products to be sold in standardized drab dark-brown packages.1 Unless specifically permitted, the use of logos, images, colors, fonts, promotional text, textures, scents, pack shapes, and finishes is prohibited. Packs may display brand and variant names in a specified font, and associated laws require packs to display large graphic health warnings covering 75% of the front of the package and 90% of the back, as well as certain consumer information and manufacturer details.
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Zhou S, Wakefield M. A Global Public Health Victory for Tobacco Plain-Packaging Laws in Australia. JAMA Intern Med. Published online November 26, 2018. doi:10.1001/jamainternmed.2018.6480
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