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Gray BM, Vandergrift JL, Gao G, McCullough JS, Lipner RS. Website Ratings of Physicians and Their Quality of Care. JAMA Intern Med. 2015;175(2):291–293. doi:10.1001/jamainternmed.2014.6291
One-third of consumers in the United States who consulted physician website ratings reported selecting and/or avoiding physicians because of these ratings.1 However, little is known about the validity of these ratings. Available studies have focused mostly on hospital website ratings or non-US website ratings.2,3 We partially address this gap by measuring the association between US physician website ratings and traditional quality measures (QMs) of clinical and patient experience.
We used a sample of 1299 physicians who completed an American Board of Internal Medicine Hypertension or Diabetes Practice Improvement Module between July 1, 2011, and November 30, 2012. Quality measures were drawn from about 25 Practice Improvement Module medical record abstractions and patient survey responses (59% response rate per physician). From medical record abstractions, we computed overall, intermediate outcome, and clinical process-of-care composites based on an expert panel’s assessment of quality.4 We also computed 2 QMs each for clinical and patience experience.
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