Many well-established medical centers advertise the opportunity for clinical trial participation to suggest that they offer patients a therapeutic edge. A billboard for Georgia Cancer Center reads “Clinical Trials: Another Reason to See Us First” (https://jagwire.augusta.edu/archives/39855). A Johns Hopkins video encourages patients to participate in such trials, because “[they] open up new treatments that [patients] otherwise would not have available to them” (https://www.youtube.com/watch?v=8ZKjQa4gFeQ&feature=c4-overview-vl&list=PL0A17443C77172961). Cancer Treatment Centers of America states that it “offers clinical trials as part of our commitment to bringing our patients new and innovative cancer treatment options…” (http://www.cancercenter.com/clinical-trials/).
London AJ, Kimmelman J. Clinical Trials in Medical Center Advertising. JAMA Oncol. Published online April 05, 2018. doi:10.1001/jamaoncol.2018.0181
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