Over the past 5 years, smaller hospitals have developed formal relationships with larger hospitals at a historic rate, with more than 100 new mergers, acquisitions, and affiliations being filed each year in the United States.1,2 Applying the brand of a larger hospital to smaller, affiliated hospitals has become commonplace.3 This brand sharing has the potential to influence patient decisions about where to pursue care, particularly for complex conditions such as cancer.4 However, the extent to which patients perceive the care at the smaller hospitals to be affected by affiliation is unclear. In an effort to understand patient expectations associated with brand sharing for complex cancer care at smaller hospitals, we surveyed a nationally representative sample in the United States.
Chiu AS, Resio B, Hoag JR, et al. US Public Perceptions About Cancer Care Provided by Smaller Hospitals Associated With Large Hospitals Recognized for Specializing in Cancer Care. JAMA Oncol. 2018;4(7):1008–1009. doi:10.1001/jamaoncol.2018.1400
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