Cancer is a great equalizer; it does not differentiate between rich or poor, young or old. The history of cancer is as ancient as the origins of humans and continues to be an enigma in the 21st century. Much has been uncovered about the causes of various cancers, and tremendous advances in both diagnostics and therapeutics have occurred. Indeed, patients with cancer today are living longer and with a better quality of life, and the horizon looks even more promising. However, one supposedly rare neoplastic condition called neuroendocrine tumor (NET) is often ceded to obscurity by academia, the pharmaceutical industry, health care policy makers, and media. Although celebrities, including Steve Jobs and Aretha Franklin, have received diagnoses of NET, public awareness about this condition has been lacking.