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Katz MS, Utengen A, Anderson PF, et al. Disease-Specific Hashtags for Online Communication About Cancer Care. JAMA Oncol. 2016;2(3):392–394. doi:10.1001/jamaoncol.2015.3960
Increasingly, patients, caregivers, and health care professionals (HCPs) go online to learn about and discuss cancer care.1 However, finding other people or organizations with similar interests can be difficult without some structure.
Hashtags are user-generated tags that can organize and aggregate content on social networks. In July 2011, 2 patient advocates started a breast cancer chat on Twitter using the tag #bcsm (breast cancer social media); one of us (D.J.A.) joined as a comoderator. This same model but with hashtag #btsm was used to discuss brain tumors in January 2012. Both tags are now regularly used on Twitter by patients, caregivers, and HCPs.
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