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The Eastman Kodak Company has placed a new color film on the market—Kodacolor roll film. This film differs from Kodachrome film in that it is available in roll film sizes from "vest pocket" to postcard size and the end result is not a transparency but a color print. Kodacolor film is designed for making snapshots in sunlight. Nevertheless, it finds certain applications under which it can be exposed to artificial light. The film, properly exposed, is processed at Rochester, N. Y., and the negatives are returned as color negatives; that is, the colors are reversed. Reds are represented as cyan (blue-green) dye images, greens are magenta and blues are developed as yellow. The negatives are then printed (at Rochester) by projection—the resultant print being a sparkling full natural color print with colors normal in appearance. This process makes the best type of color print available in the lower price brackets,
BOGART DW. KODACOLOR FUNDUS PRINTS: A NEW TECHNIC. Arch Ophthalmol. 1943;29(2):278–281. doi:10.1001/archopht.1943.00880140124008
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