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January 1962

Plastic Surgery "Advertising"

Arch Otolaryngol. 1962;75(1):1. doi:10.1001/archotol.1962.00740040005001

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The Transactions of the American Otorhinologic Society for Plastic Surgery, Volume IV, 1961, includes a "White Paper Re: Plastic Surgery 'Advertising' Appearing in Lay Publications." This is an informative compilation of actions taken by this society, by the American Academy of Ophthalmology and Otolaryngology, and by the Section on Laryngology, Otology, and Rhinology of the American Medical Association protesting an article in Harper's Bazaar for June, 1960, on "Cosmetic Plastic Surgery." As a result of these actions the Advisory Board of Medical Specialists has agreed to sponsor a "conjoined effort to study the problem of unethical lay publicity by the American Medical Association, the American Hospital Association, and the American College of Surgeons and possibly others."

All physicians, irrespective of their specialty, will welcome measures to control misleading lay articles regarding the medical profession, partly when these articles include an attack on one group of specialists by another group in