The recent restructuring of the American Head and Neck Society (AHNS), so called AHNS 2.0, reorganized the society into Divisions representing the mission of the society, Sections representing the scope of focused areas of clinical practice or subspecialties, and Services representing core shared resources to serve the goals of the society in general, and the Divisions and Sections in particular. This new matrix structure has streamlined the various activities of the society in areas of research, education, and patient care, and made the administration of such activities much more efficient. It also energized the society with palpable creativity and innovation across the membership and leadership. New leaders, particularly young members, are quickly rising as superstars with their enthusiasm, expertise, and dedication to advancing the field of head and neck oncology.