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Research Letter
June 18, 2020

Marketing Claims About Using Hearing Aids to Forestall or Prevent Dementia

Author Affiliations
  • 1Robert F. Wagner Graduate School of Public Service, New York University, New York, New York
  • 2Department of Population Health, New York University School of Medicine, New York, New York
  • 3Division of Geriatrics and Palliative Care, Department of Medicine, New York University School of Medicine, New York, New York
  • 4Department of Audiology, Graduate Center of the City University of New York, New York, New York
JAMA Otolaryngol Head Neck Surg. 2020;146(8):765-766. doi:10.1001/jamaoto.2020.0854

Dementia has long been a feared consequence of aging. Increasingly, it has been portrayed in the media and understood by the public as a “lifestyle disease” that can be prevented through judicious behavioral choices and/or product use.1,2 Product marketing claims of dementia prevention are likely to be highly salient to older people. We surveyed the websites of leading hearing aid brands for claims that using hearing aids can forestall or prevent dementia.

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