Dementia has long been a feared consequence of aging. Increasingly, it has been portrayed in the media and understood by the public as a “lifestyle disease” that can be prevented through judicious behavioral choices and/or product use.1,2 Product marketing claims of dementia prevention are likely to be highly salient to older people. We surveyed the websites of leading hearing aid brands for claims that using hearing aids can forestall or prevent dementia.
Blustein J, Weinstein BE, Chodosh J. Marketing Claims About Using Hearing Aids to Forestall or Prevent Dementia. JAMA Otolaryngol Head Neck Surg. 2020;146(8):765–766. doi:10.1001/jamaoto.2020.0854
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