The Internet is a revolutionary medium for personal communication, and the World Wide Web is here to stay. Dr Rothschild has written an excellent summary of the current potential of the Internet as a marketing tool in medicine. It is true, however, that the Web has been much slower to take hold in medicine than in most traditional businesses. While most physicians have embraced the Internet in some form in their own practices, few have adopted it as a place to market and deliver their services.
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