The Internet is a revolutionary medium for personal communication, and the World Wide Web is here to stay. Dr Rothschild has written an excellent summary of the current potential of the Internet as a marketing tool in medicine. It is true, however, that the Web has been much slower to take hold in medicine than in most traditional businesses. While most physicians have embraced the Internet in some form in their own practices, few have adopted it as a place to market and deliver their services.
Smouha EE. Not Yet Ready for Prime Time. Arch Otolaryngol Head Neck Surg. 2001;127(5):603. doi:10.1001/archotol.127.5.603
Coronavirus Resource Center
Customize your JAMA Network experience by selecting one or more topics from the list below.
Create a personal account or sign in to: