Based on the information I receive as a technology specialist working for a medical association, I believe that Dr Rothschild presents a balanced, comprehensive, and accurate point/counterpoint of the state of the Internet with regard to physician practices. The "cons" are real and significant obstacles, particularly the legal issues, technophobia, inertia, and perhaps a cavalier attitude as well. The issue of federal and local regulation of communications between physician and patient via the Internet is indeed controversial, but e-mail communications may also increase both the risk that the written words will be harmfully misinterpreted and the liability associated with that misinterpretation.
Rodrigues J. Internet Marketing Essential to Physician and Patient Successes. Arch Otolaryngol Head Neck Surg. 2001;127(5):604. doi:10.1001/archotol.127.5.604
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