ALTHOUGH it has been subjected to a burst of advertising pyrotechnics seldom seen in the field of medicine, the American medical profession is relearning once again the therapeutic maxim that there are no substances or combination of substances currently available which can be relied on to prevent or cure the common cold. It is not the first time that claims have proved to be groundless, but in this instance emotions have been aroused unnecessarily and tragedies have occurred which should have been avoided. Sufficient time has elapsed and enough valid data have been accumulated at leading medical centers in the United States and Great Britain to establish the fact that the common cold cannot be abolished by antihistaminic drugs. As the result of extravagant and irresponsible claims in behalf of antihistaminic drugs, the American public has been deluded into spending huge sums of money on the "sensational new discovery that
FABRICANT ND. CRITICAL EVALUATION OF ANTIHISTAMINIC DRUGS IN THE COMMON COLD. AMA Arch Otolaryngol. 1950;52(6):888–899. doi:10.1001/archotol.1950.00700030915006
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