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April 1965


Arch Otolaryngol. 1965;81(4):422-428. doi:10.1001/archotol.1965.00750050433021

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How to Smother an Idea. Address by Dr. Arthur W. Proetz, guest of honor (Dr. Proetz was unable to attend the meeting on account of illness. His address was read by Dr. Bernard McMahon).

Dr. Poretz' wide experience as a researcher and editor has led him to the conclusion that more medical articles are published than are necessary. He lists 14 reasons why these articles are written, only four of which in his opinion are strictly in the interest of science. The fault with many papers in the inability of the authors to put their point over. Streamlining is definitely in order. It is important that the author emphasize what he is talking about and what specifically he is contributing.

In addition he should avoid talking over the heads of his audience, eliminate unnecessary references to the literature and excessive verbiage. He should state his views and compare them with

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