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January 1968

The Cigarette War—Who Is Winning?

Arch Otolaryngol. 1968;87(1):1-2. doi:10.1001/archotol.1968.00760060003002

ON JAN 11, 1964 the Surgeon General's Advisory Committee on Smoking and Health published its report documenting the serious and increasing health menace of cigarette smoking. On July 27, 1965 the Congress of the United States enacted the "Federal Cigarette Labeling and Advertising Act," that became effective Jan 1, 1966. As part of the act the Federal Trade Commission was instructed to report to Congress 18 months after the effective date, and annually thereafter, concerning the effectiveness of cigarette labeling, current methods of cigarette promotion, and recommendations for further legislation. On June 30,1967 the Federal Trade Commission published its first report to Congress.1 The contents will be of great interest to all physicians including otolaryngologists.

In 1964, following the Surgeon General's report, cigarette sales declined about 2%, most of this occurring in January and February immediately following publication of this report. In the next two years cigarette sales

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