To the Editor.—We were surprised to receive a copy of the article by Drs Denenberg and Smith1—via a third party—criticizing our article on physician advertising,2 and further surprised to read the editorial footnote stating the need for a refutation in print of our article.
Neither the authors nor the editor cited the correspondence between Drs Denenberg and Smith and us that was published in The New England Journal of Medicine—correspondence that addressed the same issues that were restated in the above article.
Rather than repeat our previously published responses, we would refer you and your readership to that correspondence.3
JULIA M. READE, RICHARD M. RATZAN. Yellow Professionalism. Arch Otolaryngol Head Neck Surg. 1989;115(12):1481. doi:10.1001/archotol.1989.01860360083025