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This small volume is an excellent treatise defining the problem of motivation in health education. For the reader who is looking for a simple formula, there is disappointment.
Iago Galdston, M.D., gives a historical background for health education, with sufficient reference to religion and philosophy "to awaken a realization that health education is not a pursuit in 'splendid isolation.' "
W. W. Bauer, M.D., describes a more recent picture, with interesting comments on the changing concepts concerning tight corseting, cigaret smoking, venereal disease crusades, graham flour, fear motivation and others, and then turns to the "refinement" and "social éclat" in the modern era of health education. He points to "the rise of the orange from a luxury fruit... to its present status of a must in every diet," not as "an awakened appreciation of the vitamin C and calcium values in the orange" and not from a motivation of fear. He
Motivation in Health Education: The New York Academy of Medicine, Health Education Conference, 1947. Am J Dis Child. 1949;77(1):137. doi:10.1001/archpedi.1949.02030040144013
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