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Editorial
May 2018

New Tobacco Products With Fewer Advertising Restrictions and Consequences for the Current Generation of Youths

Author Affiliations
  • 1Keck School of Medicine, Department of Preventive Medicine, University of Southern California, Los Angeles
  • 2Department of Psychology, University of Southern California, Los Angeles
  • 3University of Southern California Norris Comprehensive Cancer Center, Los Angeles
JAMA Pediatr. 2018;172(5):414-416. doi:10.1001/jamapediatrics.2018.0101

In this issue of JAMA Pediatrics, Pierce et al1 show that adolescents and young adults (AYAs) who report a favorite tobacco product advertisement, recall having seen a tobacco advertisement, or report liking a tobacco advertisement were more likely to initiate use of tobacco products 1 year later. This prospective association was observed across various products, including (for the first time to our knowledge in a national sample) electronic cigarettes (e-cigarettes) and other noncigarette tobacco products.

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