Young people in the United States are in the throes of a glut of wakefulness. Unskilled, unpracticed, and unschooled in proper sleep hygiene or in the role of sleep as a fundamental component of good health, young Americans have fallen prey to the seduction of prolonged waking hours, the false promise that less sleep equals more time, and the pressures to do it all—except sleep. Advertisers harangue "Who needs sleep?" and "Drink Bawls. Never Sleep." (Bawls is a high-energy caffeine drink primarily advertised to late-night Internet game players.) Television, Internet, cellular telephones, video games, all make for a 24/7 sensory assault.
Carskadon MA. Sleep Difficulties in Young People. Arch Pediatr Adolesc Med. 2004;158(6):597–598. doi:10.1001/archpedi.158.6.597
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