Overuse of antibiotics for acute otitis media, one of the most common illnesses of preschool-aged children, contributes to antimicrobial resistance.1 Physicians cite parental expectations as one of the factors that influences overprescription of antibiotics to children. Multifaceted campaigns that include printed materials such as pamphlets and posters have been helpful in directing messages on appropriate use of antibiotics to parents. For example, public health officials in Tennessee documented an 11% reduction in antibiotic prescriptions to children that was attributed to a community-wide intervention in which “Antibiotics and Your Child,” a Centers for Disease Control and Prevention pamphlet, was mailed to parents.2
M'ikanatha NM. The Little Elephant With the Big Earache. Arch Pediatr Adolesc Med. 2006;160(8):860–861. doi:10.1001/archpedi.160.8.860
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