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London.—I hope I may be forgiven if I seem to be a little cynical about the proliferating number of nonevents like Nannies' Sunday, National Breast Feeding Week, and the International Year of the Child. The calendar is crammed to capacity with birthdays, anniversaries, remembrance days, feast days, fast days, and holidays of obligation of one kind or another, all clamouring for the usual cards, flowers, and platitudes. It cannot be denied that they often provide a praiseworthy charitable outlet but they can also be used for commercial exploitation and even Breast Feeding Week had its spin-off with spates of paperbacks, conferences, television time, and an entirely new range of ladies' lingerie—in fact, all the usual publicity gimmicks with the exception, surprisingly, of a few free samples. True charity seems to find expression throughout the year without the artificial confines of a few days or weeks, the designation of which probably
Barrie H. The Fate of the Special Care Baby Unit. Am J Dis Child. 1980;134(4):431–432. doi:10.1001/archpedi.1980.04490010079027
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