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October 1980

Advertising Condoms-Reply

Author Affiliations

Children's Orthopedic Hospital and Medical Center PO Box C-5371 Seattle, WA 98105

Am J Dis Child. 1980;134(10):1000-1001. doi:10.1001/archpedi.1980.02130220076033

In Reply.—The concerns expressed by Drs Feroli and Mella are legitimate and well stated. It is possible that certain types of sensational contraceptive advertising might tempt previously chaste youngsters to "cross the line." It is hard for me to imagine, however, how ads for contraceptives could be any more "suggestive" than the material that currently saturates our television and movie screens. It has been repeatedly shown that knowledge about sexuality does not alter sexual behavior.1 The vast majority of youngsters who come to physicians' offices and family planning clinics inquiring about contraception are already sexually active.2 Where is the target group that is sexually active? Assuredly not restricted to poor ghetto areas, but in my experience, omnipresent.

I agree with Dr Friday that we must continue to advocate sexual responsibility, but won't he cede, given that one of ten teenagers are becoming pregnant, that some different tack