FOR THE first time in many years, the pediatric literature contains a study that would ordinarily appear in the communications literature.1 Although the study itself yields some disturbing data, the fact of its publication is good news: it reflects that the media's unique contribution to the "new morbidity" has finally been recognized and accepted by pediatricians.
DuRant et al1 have repeated and improved 2 earlier content analyses of Music Television (MTV) videos.2,3 By including all cable channels that broadcast music videos (ie, Video Hits One, Black Entertainment Television, and Country Music Television), they give a more complete picture of this genre than the earlier studies, which examined MTV only. Pediatric health professionals may be unfamiliar with this form of research. A content analysis simply involves counting the instances of a given behavior in a given medium (eg, aggressive acts and weapon carrying in the article by DuRant
Strasburger VC. Make Love Not War: Violence and Weapon Carrying in Music Videos. Arch Pediatr Adolesc Med. 1997;151(5):441–442. doi:10.1001/archpedi.1997.02170420011001
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