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Comment & Response
December 2017

Notice of Retraction. Wansink B, Just DR, Payne CR. Can Branding Improve School Lunches? Arch Pediatr Adolesc Med. 2012;166(10):967-968.

Author Affiliations
  • 1Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York
  • 2Department of Marketing, New Mexico State University, Las Cruces
JAMA Pediatr. 2017;171(12):1230. doi:10.1001/jamapediatrics.2017.4603

To the Editor We write to request retraction of our article, “Can Branding Improve School Lunches?” that was published in Archives of Pediatrics and Adolescent Medicine (2012;166[10]:967-968. doi:10.1001/archpediatrics.2012.999),1 and that was previously retracted and replaced on September 21, 2017, to address pervasive errors.2 This study aimed to explore the association of branding apples with cartoon characters with their selection by children.

Following the notice of Retraction and Replacement, the funder of this study informed us of another important error. We had erroneously reported the age group as children ranging from 8 to 11 years old; however, the children were 3 to 5 years old.

This study was based on data collected at elementary schools and other locations in upstate New York in 2008 by staff who are not authors of the published study (they were acknowledged for their roles in data collection in the original article), which were then analyzed. When we wrote the manuscript in 2011, we had assumed that because most data were collected in local elementary schools, the study participants were in the same 8- to 11-year-old age range that we typically use for our studies in elementary schools. In reviewing our records again, we realized that the study was conducted with 3- to 5-year-old children who were in Head Start programs, some of which met in elementary schools.

We take responsibility for these errors in analysis and reporting of this study. Our specific contributions as authors were reported in the retracted and replaced article as follows: “Study concept and design: Wansink, Just, and Payne. Acquisition of data: Payne. Analysis and interpretation of data: Wansink. Drafting of the original manuscript: Wansink, Just, and Payne. Critical revision of the replacement manuscript for important intellectual content: Wansink, Just, and Payne. Statistical analysis: Wansink. Obtained funding: Wansink. Administrative, technical, and material support: Payne. Study supervision: Wansink.”

In our previous notice of Retraction and Replacement, we stated, “We confirm that there are no other errors or omissions in the original article.”2 Given this additional substantial error in reporting the correct ages of the children and the inadequate oversight of the data collection and pervasive errors in the analyses and reporting, the editors have asked that we retract this article. We regret any confusion or inconvenience this has caused the readers and editors of the journal.

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Article Information

Corresponding Author: Brian Wansink, PhD, Charles H. Dyson School of Applied Economics and Management, Cornell University, 475 Warren Hall, Ithaca, NY 14853 (wansink@cornell.edu).

Published Online: October 20, 2017. doi:10.1001/jamapediatrics.2017.4603

Conflict of Interest Disclosures: None reported.

Wansink  B, Just  DR, Payne  CR.  Can branding improve school lunches?  Arch Pediatr Adolesc Med. 2012;166(10):967-968.PubMedGoogle ScholarCrossref
Wansink  B, Just  DR, Payne  CR.  Notice of retraction and replacement. Wansink B, Just DR, Payne CR. can branding improve school lunches? Arch Pediatr Adolesc Med. 2012;166(10):967-968. doi:10.1001/archpediatrics.2012.999 [published online September 21, 2017].  JAMA Pediatr. doi:10.1001/jamapediatrics.2017.3136PubMedGoogle Scholar