As physicians and surgeons, we believe patients are fully rational human beings who make the same health care decisions we would if they had optimal data. Unfortunately, this is not the case. We all know patients, colleagues, friends, family members, and even ourselves who continue to smoke tobacco, drink alcohol in excess, abuse drugs, avoid exercise, and eat unhealthy diets. Roughly 40% of all deaths in the United States are related to patient behavioral choices.1 Patients may not make scientifically valid choices; however, in the rubric of patient-centered care, that is okay. Patients should individualize their medical care based on personal priorities, beliefs, and preferences.
Haut ER. Public Reporting of Patient Satisfaction vs Objective Quality Measures: Why Must We Choose? Can Patients Have Both? JAMA Surg. 2015;150(9):865. doi:10.1001/jamasurg.2015.1347
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